Within weeks of buying her first home in in 2010, Shea McGee started ripping out the kitchen, documenting the process on Instagram. By 2020, the interior designer behind Studio McGee had launched her first collection with Target, partnered with Netflix to release Dream Home Makeover, and co-wrote the bestseller Make Life Beautiful with her husband and business partner, Syd. She’s still posting her home renovations on Instagram, but now more than three and a half million people are following along.