At the time, Ann Sacks’ namesake founder would visit interior designers, and she realized that many of them were sourcing kitchen and bath surface materials for their clients from rings filled with hundreds of color samples of composite laminates. Sacks knew that she wasn’t getting nearly as many orders for countertops, so she asked her clients if they would consider an alternative if the company could offer as many color options… in tile. The answer was a resounding yes, so Sacks opened the MADE factory—referred to “Custom Color” at the time—which focused on offering tiles with handcrafted glazes in a dazzling array of colors. New shapes, sizes, and decorative forms soon followed suit.